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Swiss watch exports barely moved in 2025. Yet some brands are surging. The official data shows a nearly flat market, down just 0.1% in the first half of the year. A 39% US tariff created chaos. Pre-t...
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Rolex made a titanium watch. The Crown doesn't follow trends. When Rolex debuted the Yacht-Master 42 in RLX titanium in 2023, it marked the brand's first-ever full titanium case. A year earlier, the ...
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Cartier won't make a smartwatch. Ever. While tech companies race to release annual updates, Cartier's creative director Marie-Laure Cérède has drawn a hard line. Smartwatches are "too f...
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Georgina Rodríguez wears three-quarters of a million dollars on her wrist. The Rolex GMT-Master II Ice. Factory-studded with baguette-cut diamonds. Thirty carats of white diamonds set in 18-ka...
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The luxury watch market just stopped bleeding. After thirteen consecutive quarters of decline, secondary prices finally posted quarterly gains in Q3 2024. Patek Philippe climbed 3.9%. Rolex rose 1.3%...
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Luxury watches weren't supposed to work this way. For decades, women's timepieces occupied a strange space between jewelry and tool. Beautiful, certainly. Functional, sometimes. But rarely discussed ...
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