As we built a loyal community and customer following, our reputation rapidly expanded beyond Harlesden and local North-West London. Customers came from far and wide after hearing how well we looked after them, how competitive our prices were, and the special collections and unique designs we offered.
As our trade and reputation increased, so did the team—and some of our original staff are still with us after more than 20 years, still serving customers who have happily shopped with us since then.
Over the years, our range of luxury watches has grown. We now carry an amazing selection of not just Rolex and Cartier, but all major watch brands. It is not just the watches that impress; our gold and jewellery collections satisfy every taste and budget, and our fully equipped workshop keeps your precious items in perfect condition.
In 2018 we moved to our present location in Finchley Central where, with a beautifully appointed showroom, customers can take their time choosing a luxury watch or unique jewellery in a safe, secure, and unhurried environment. We serve great coffee too.
All The Diamond Box products are also available online and, with secure and fully insured shipping, no customer is too far away to shop with us.
2022 marked another milestone: we launched Above Earth, our collection of ethically produced lab-grown diamond jewellery; Watch Shop London, our dedicated watch website; and our sister company, Amelia Mason, to showcase our unique range of contemporary jewellery designs.
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